Project Room

This is an example room with made-up details, to show how a Project Room works.

HTD Studio (example) · Project Room

Studio identity and print

On trackPhase 3 of 4 · Print7 Sept 2026 to 13 Dec 2026

Your next step

Review round 2

2 new pieces are ready for you. Pick a direction, ask for changes or ask a question on each. Hugh starts the next round once you’re done.

Start review

HTD Studio’s own identity, laid out as if it were a client project, to show how a Project Room works. Every picture here is the studio’s own branding, never a real client’s work.

HTD Studio (example)
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Overview

Phase3 of 4Print, until 22 Nov
Agreed scope5 / 11deliverables done, plus 1 added later
Next milestonePoster proofsFriday 13 November · You’ll be asked to approve the printed proofs.
Latest update · 31 Oct

Posters, first full round

All three posters are now laid out at A2. The seal sits in the same corner on each, so the series reads as one set on a wall.

Read the updates →

Timeline

7 Sept 2026 to 13 Dec 2026 · week 9 of 14

◆ MilestoneSolid: doneRed: this phaseOutline: coming up

  1. 15 SeptWorkshopDone
  2. 16 OctMonogram approvedDone
  3. 13 NovPoster proofs · You’ll be asked to approve the printed proofs.Coming up
  4. 11 DecHandover · All final files, guidelines and a walkthrough call.Coming up

Scope

As agreed on 1 Sept 2026 · 5 of 11 delivered

Discovery

  • Brand questionnaire and workshop15 SeptDelivered
  • Type history and reference audit25 SeptDelivered

Identity

  • Blackletter monogram16 OctDelivered
  • Seal and colour system20 OctDelivered
  • Brand guidelines, 24 pages23 OctDelivered

Print

  • Poster series, three postersProofs due 13 NovIn review
  • Business cards and bookmarksIn progress
  • Tote bagIn progress
  • Printer filesDue 20 NovNot started

Launch kit

  • Social templatesDue 4 DecNot started
  • Billboard and lightbox mock-upsDue 11 DecNot started

Added after the original agreement

  • Gold-foil edition of the monogramAdded 30 Oct at your request. $600, approved by you on 30 Oct.In progress

Updates

Newest first
Print

Posters, first full round

All three posters are now laid out at A2. The seal sits in the same corner on each, so the series reads as one set on a wall.

One question for you: could you confirm the line under Know Thyself? The brief and the guidelines disagree on “History of Branding”.

Identity

Monogram approved

The final monogram is signed off. Thank you for the quick turnaround. Next, the seal and colour system.

Discovery

Workshop notes

A summary of our workshop: the three words we landed on, the audiences we are designing for, and where the mark needs to work hardest.

Waiting for you · sent 2 Nov

Second round: the poster series

0 of 2 answered
Start review

Two new posters from your notes on round one. Approve the ones that feel right, or tell me what to change.

  1. Brand, Know Thyself poster in red.Poster, Brand Know ThyselfWaiting for you
  2. The Trivium poster: grammar, reasoning and rhetoric around truth.Poster, The TriviumWaiting for you
Earlier round · sent 20 Oct

First directions

0 of 3 answered
Open round 1
  1. The htd monogram embossed into dark leather.Primary markNo response
  2. The htd monogram in gold on black leather.Gold editionNo response
  3. Two bookmarks, one black and one white, with the monogram and seal.Monogram and sealNo response

Final files

What you’ll receive

5 of 11 delivered
  1. Brand questionnaire and workshopDiscoveryDelivered
  2. Type history and reference auditDiscoveryDelivered
  3. Blackletter monogramIdentityDelivered
  4. Seal and colour systemIdentityDelivered
  5. Brand guidelines, 24 pagesIdentityDelivered
  6. Poster series, three postersPrintIn review
  7. Business cards and bookmarksPrintIn progress
  8. Tote bagPrintIn progress
  9. Printer filesPrintTo come
  10. Social templatesLaunch kitTo come
  11. Billboard and lightbox mock-upsLaunch kitTo come
  12. Everything, packed as one downloadNamed, packed and checked at handoverAt handover

Questions

Only you and Hugh see this conversation.

No questions yet

In a real room, the client asks Hugh questions here and sees each answer the moment it is written.

HTD Studio (example) · Project Room

What’s new

  1. Posters, first full roundPrint
  2. Guidelines deliveredIdentity
  3. Monogram approvedIdentity
  4. Workshop notesDiscovery
Review round 2Your next step · Phase 3 of 4, Print